Optimum Nutrition Gold Standard 100% Whey

Optimum Nutrition Gold Standard 100% Whey

24x30g / Double Rich Chocolate
Sale price  £49.99 Regular price £57.99
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Optimum Nutrition Gold Standard 100% Whey
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Optimum Nutrition Gold Standard 100% Whey

Sale price  £49.99 Regular price £57.99
Free Delivery When You Spend £100
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FOR SAME DAY DISPATCH
  • Build and maintain lean muscle with 24 g of premium whey protein per serving
  • Recover harder after every session with 5.5 g of naturally occurring BCAAs
  • Low sugar and low fat formula to support lean goals without excess calories
  • Instantly smooth and great-tasting shakes that mix easily in seconds
  • Versatile nutrition for morning, pre- or post-workout, smoothies, oats, and more

Optimum Nutrition Gold Standard 100% Whey – The UK’s go-to whey protein powder

Your training is only as strong as your recovery. From the brand trusted in sports nutrition for 35+ years, Optimum Nutrition Gold Standard 100% Whey delivers the quality, taste, and consistency you need to perform day after day. This iconic protein shake supplies 24 g of whey protein in every serving to support the growth and maintenance of muscle mass, backed by 5.5 g of naturally occurring BCAAs to help you come back better from every workout.

Whether you’re chasing PBs, leaning out, or simply staying on top of daily protein targets, Gold Standard Whey fits your routine with ease. It’s low in sugar (around 1 g), low in fat (around 1.2 g), and just ~1.5 g carbs per 31 g serving, so you get high-quality protein without unnecessary extras. Mixes ultra-smooth, tastes amazing, and goes wherever you do.

Why choose Gold Standard 100% Whey?

  • Proven performance: The best-selling whey protein from Optimum Nutrition, trusted by athletes and gym-goers worldwide.
  • High-quality protein: Fast-digesting whey to fuel recovery when it counts most.
  • Clean and convenient: Low sugar, low fat, and easy to mix for a shake that’s as simple as it is satisfying.
  • Anytime nutrition: Perfect first thing in the morning, before training, or after your last rep.
  • Versatile use: Shake with water or milk, or blend into oats, yogurt, or smoothies to boost daily protein.

What you’ll feel

Stronger recovery, supported lean muscle, and the confidence that you’re hitting your protein goals consistently. With a formula designed for performance and flavour that keeps you coming back, this is the protein powder you’ll actually look forward to drinking.

Who it’s for

Anyone who wants a reliable, great-tasting whey protein powder to support training, physique, or everyday wellness—beginners, seasoned lifters, endurance athletes, and busy lifestyles alike.

Quick highlights

  • 24 g whey protein | 5.5 g BCAAs | ~1 g sugar | ~1.2 g fat | ~1.5 g carbs per 31 g serving
  • Mixes easily—no clumps, just a smooth, delicious shake
  • From Optimum Nutrition, a global leader in sports nutrition

Evidence-based benefit

Protein contributes to the growth and maintenance of muscle mass.

Product details

  • Brand: Optimum Nutrition
  • Product: Gold Standard 100% Whey Protein Powder
  • Barcode (EAN): 5060469987712

Directions

GOLD STANDARD 100% WHEYTM is best enjoyed first thing in the morning and/or during the 30 minutes just before or immediately after training. Simply mix one rounded scoop (31 g) with 180-240 ml of water in an ON shaker.

Expiry

24x30g / Double Rich Chocolate 30-06-2028
24x30g / Vanilla Ice Cream 31-01-2028
24x30g / Delicious Strawberry 29-02-2028
10 Servings / Double Rich Chocolate 30-04-2028
10 Servings / Vanilla Ice Cream 31-01-2028
15 Servings / Banana Cream 30-06-2028
146 Servings / Vanilla Ice Cream 30-04-2028
146 Servings / Double Rich Chocolate 30-04-2028

Barcodes

24x30g / Double Rich Chocolate 5060751990642
24x30g / Vanilla Ice Cream 5060751990635
24x30g / Delicious Strawberry 5060751990628
10 Servings / Double Rich Chocolate 5060751994602
10 Servings / Vanilla Ice Cream 5060751994626
10 Servings / Strawberry 5060751994619
15 Servings / Double Rich Chocolate 5060245600507
15 Servings / Vanilla Ice Cream 5060245603935
15 Servings / Delicious Strawberry 5060245600668
15 Servings / Chocolate Peanut Butter 5060751997443
15 Servings / Banana Cream 5060751997429
15 Servings / Cookies and Cream 5060751997436
29 Servings / Double Rich Chocolate 5060469988467
29 Servings / Vanilla Ice Cream 5060469988566
29 Servings / Delicious Strawberry 5060469988535
29 Servings / Chocolate Peanut Butter 5060245605359
29 Servings / Unflavoured 5060469988252
29 Servings / Chocolate Hazelnut 5060469986142
29 Servings / Cookies & Cream 5060469989198
29 Servings / Extreme Milk Chocolate 5060469988504
29 Servings / White Chocolate Raspberry 5060469983202
29 Servings / French Vanilla Creme 5060469988603
29 Servings / Chocolate Mint 5060469989235
29 Servings / Chocolate Orange 5060751997740
76 Servings / Double Rich Chocolate 5060469988474
76 Servings / Vanilla Ice Cream 5060469988573
76 Servings / Delicious Strawberry 5060469988542
76 Servings / Chocolate Peanut Butter 5060245605342
76 Servings / Unflavoured 5060469988269
76 Servings / Chocolate Hazelnut 5060469986159
76 Servings / Cookies & Cream 5060245604215
76 Servings / Extreme Milk Chocolate 5060469988511
76 Servings / White Chocolate Raspberry 5060469984667
76 Servings / French Vanilla Creme 5060469988610
76 Servings / Caramel 5060469989129
146 Servings / Vanilla Ice Cream 5060469989310
146 Servings / Delicious Strawberry 5060245604277
146 Servings / Double Rich Chocolate 5060469989303
  • 5 stars: 146 (84%)
  • 4 stars: 21 (12%)
  • 3 stars: 4 (2%)
  • 2 stars: 1 (1%)
  • 1 star: 1 (1%)
P
Phillip Parr
Great taste

Caramel Toffee Fudge smells like caramel popcorn when you open the tub, and it tastes like a Rolo pot dessert which I'm very happy about! I add a scoop to half a large mug of water, give it a stir with a teaspoon which is easily enough to remove all the lumpiness, and the texture is like a smooth milkshake style drink. Very happy with the quality of the powder.

P
Paul J Glover
The best gluten free protein

As a gluten free fitness fanatic it has been difficult over the years to find a protein that is gluten free but also that tastes nice.

I actually come across this product by reading a review about it from a fellow gluten free person and so. Thought I would give it a go.

Great product, tastes nice and In fairness the muscles seem to be growing a little too. Win win

M
Mr Honest
Tastes Great!

As an avid fitness enthusiast, I have tried numerous protein powders over the years, and I must say that Optimum Nutrition Gold Standard Whey stands out for several compelling reasons.

Firstly, the taste is exceptional. Unlike many other protein powders that have a chalky aftertaste, this product offers a smooth and enjoyable flavor that makes it easy to drink. Whether you choose the classic Double Rich Chocolate or the refreshing Vanilla Ice Cream, you won't be disappointed.

The mixability of this protein powder is also worth noting. It blends seamlessly with water, milk, or any other beverage, leaving no clumps or residue. This is particularly beneficial for those who are always on the go and need a quick and convenient way to consume their protein.

In terms of nutritional content, Optimum Nutrition Gold Standard Whey provides 24 grams of high-quality protein per serving, which is ideal for muscle building and recovery. The inclusion of BCAAs (Branched-Chain Amino Acids) further enhances its effectiveness, helping to reduce muscle soreness and improve overall recovery time after intense workouts.

Moreover, the low sugar and fat content make this protein powder a suitable choice for those who are mindful of their macros. It supports a lean muscle gain while keeping unnecessary calories at bay.

One aspect that sets this protein powder apart is its digestibility. I have a sensitive stomach, and many protein supplements have caused discomfort in the past. However, I have experienced no such issues with Optimum Nutrition Gold Standard Whey, which is a testament to its high-quality ingredients and careful formulation.

Finally, the value for money is impressive. Given the quality and effectiveness of this product, it offers excellent bang for your buck, especially when purchased in larger quantities.

In conclusion, Optimum Nutrition Gold Standard Whey Muscle Building and Recovery Protein Powder is a top-tier choice for anyone looking to enhance their fitness regimen. Its great taste, superior mixability, and impressive nutritional profile make it a reliable and effective supplement for achieving your muscle-building and recovery goals.

A
Alex
Partner approved

My partner has been using this brand of proteins for years now but was getting them for the high street retailer. My GYm Supplements has them for a much higher price.

He loves the flavours, how they mix and he believes it works well for him.

Size is convenient for storage in limited space, seal is working well and we haven't had issues with powder clumping or any smells.

C
Candace Slavens
Taste and results!

Taste good with water for protein shake! I have one 2-3 times daily. Doesn't make you feel hungry after few hours.

H
Hammad
Trusted Quality

The double rich chocolate flavour tastes amazing while supporting muscle recovery and growth.A must-have for fitness lovers—great flavour, excellent nutrition, and long-lasting supply.

G
Gareth Tennant
Caramel toffee fudge flavour best with milk or greek yogurt.

Top quality protein as always from Optimum Nutrition mixes well after a good shake. The caramel toffee fudge flavour works best with milk or greek yogurt (down it if mixing with just water as I don't think it does the flavour justice with just water) non the less still a great product 👍

M
Mr Honest
Tastes Great!

As an avid fitness enthusiast, I have tried numerous protein powders over the years, and I must say that Optimum Nutrition Gold Standard Whey stands out for several compelling reasons.

Firstly, the taste is exceptional. Unlike many other protein powders that have a chalky aftertaste, this product offers a smooth and enjoyable flavor that makes it easy to drink. Whether you choose the classic Double Rich Chocolate or the refreshing Vanilla Ice Cream, you won't be disappointed.

The mixability of this protein powder is also worth noting. It blends seamlessly with water, milk, or any other beverage, leaving no clumps or residue. This is particularly beneficial for those who are always on the go and need a quick and convenient way to consume their protein.

In terms of nutritional content, Optimum Nutrition Gold Standard Whey provides 24 grams of high-quality protein per serving, which is ideal for muscle building and recovery. The inclusion of BCAAs (Branched-Chain Amino Acids) further enhances its effectiveness, helping to reduce muscle soreness and improve overall recovery time after intense workouts.

Moreover, the low sugar and fat content make this protein powder a suitable choice for those who are mindful of their macros. It supports a lean muscle gain while keeping unnecessary calories at bay.

One aspect that sets this protein powder apart is its digestibility. I have a sensitive stomach, and many protein supplements have caused discomfort in the past. However, I have experienced no such issues with Optimum Nutrition Gold Standard Whey, which is a testament to its high-quality ingredients and careful formulation.

Finally, the value for money is impressive. Given the quality and effectiveness of this product, it offers excellent bang for your buck, especially when purchased in larger quantities.

In conclusion, Optimum Nutrition Gold Standard Whey Muscle Building and Recovery Protein Powder is a top-tier choice for anyone looking to enhance their fitness regimen. Its great taste, superior mixability, and impressive nutritional profile make it a reliable and effective supplement for achieving your muscle-building and recovery goals.

G
Gareth Tennant
Caramel toffee fudge flavour best with milk or greek yogurt.

Top quality protein as always from Optimum Nutrition mixes well after a good shake. The caramel toffee fudge flavour works best with milk or greek yogurt (down it if mixing with just water as I don't think it does the flavour justice with just water) non the less still a great product 👍

F
Floragreen
Tastes just like milkshake

Positives: easy to drink, very like milkshake. Fewer calories than many protein drinks, which could be a bonus if you’re counting them or planning on drinking more than one a day.

Negatives: personally, I find this cloyingly sweet which makes it feel like junk food. I have also noticed an odd new headache that started right after my first shake. I can't prove it's the artificial sweeteners. This shake has sucralose and acefulfame k, the latter of which I haven't knowingly tried before, but it's in Coke Zero, so if you tolerate that then this is probably ok. In the past another sweetener, aspartame, has given me a whomping headache. There is no aspartame in this product, but perhaps I’m discovering that I’m sensitive to more than one type of artificial sweetener. I get migraines. Some people have sweeteners as a trigger for the condition; if this affects you then you probably already have noticed. Acefulfame isn't allowed in baked goods in Europe, but you should probably do your own Googleing about why that is and whether it troubles you.

On a different note, I find the instruction to use ‘about one heaped scoop’ really frustrating and annoying. Just give your customers a scoop that's the right size! It feels like a swizz to make people use the jar up faster than they need to.

K
Kassius Withakay
Brilliant but package has no info

Works great and tastes ok but i was very disappointed that the package didn't have any information such as how many scoops is one serving (its one i found out after having to empty the bag into a box and count) and they also don't tell you when to take it.

Other than that great product

A
Alex
Partner approved

My partner has been using this brand of proteins for years now but was getting them for the high street retailer. My GYm Supplements has them for a much higher price.

He loves the flavours, how they mix and he believes it works well for him.

Size is convenient for storage in limited space, seal is working well and we haven't had issues with powder clumping or any smells.

P
Phillip Parr
Great taste

Caramel Toffee Fudge smells like caramel popcorn when you open the tub, and it tastes like a Rolo pot dessert which I'm very happy about! I add a scoop to half a large mug of water, give it a stir with a teaspoon which is easily enough to remove all the lumpiness, and the texture is like a smooth milkshake style drink. Very happy with the quality of the powder.

A
Alex
Partner approved

My partner has been using this brand of proteins for years now but was getting them for the high street retailer. My GYm Supplements has them for a much higher price.

He loves the flavours, how they mix and he believes it works well for him.

Size is convenient for storage in limited space, seal is working well and we haven't had issues with powder clumping or any smells.

S
Srmdov
Still the best after trying others

I first bought this almost two years ago, and after trying a few other protein brands since then, nothing has come close. The Double Rich Chocolate flavour is perfect — not overly sweet like so many others, which is the most important thing for me. I mainly mix it with milk, and it blends smoothly with no lumps or odd aftertaste. High quality, reliable, and still my top choice.

N
Neil
Great flavour and easy to prepare

Great flavour and easy to prepare. A morning serving with milk keeps me going until lunchtime whilst at the same time providing me with all the nutrients and protein I need b

K
Kennedy
Great taste and effective for muscle recovery

This protein powder tastes really good, sweet but not overpowering, and mixes easily without clumps. It helps with muscle recovery after workouts, and I've noticed improved performance since using it. The Cookies and Cream flavor is a nice change from plain options. The large 2.27 kg tub lasts a long time, making it good value. Definitely recommend for anyone serious about fitness.

K
Kennedy
Great taste and effective for muscle recovery

This protein powder tastes really good, sweet but not overpowering, and mixes easily without clumps. It helps with muscle recovery after workouts, and I've noticed improved performance since using it. The Cookies and Cream flavor is a nice change from plain options. The large 2.27 kg tub lasts a long time, making it good value. Definitely recommend for anyone serious about fitness.

E
Emma
Love this protein powder

ve been using Optimum Nutrition Whey regularly after workouts, and it's become my go-to protein powder. It mixes effortlessly—no lumps or chalkiness—and the vanilla ice cream flavor is genuinely smooth and enjoyable . Each scoop delivers a solid hit of protein (24 g) along with BCAAs, which has really helped support my muscle recovery and keep me feeling full between meals.

What I appreciate most is the consistency—every batch tastes the same, and it's never gritty (). On top of that, the large tub lasts for weeks. Even though it ships from the US, delivery to the UK was smooth and wasn't delayed.

If you’re after a reliable, well-mixed whey powder with a pleasant flavor and solid nutritional profile, this one certainly delivers. It's earned a permanent spot in my post-workout routine.

J
Jessica
The strawberry flavour is in

I don't usually write reviews, but omg this protein powder is nice. It doesn't taste of protein at all, and the strawberry flavour is to die for! I have it with unsweetened almond milk and it tastes exactly like strawberry angel delight! Would drink this even if it wasn't a protein shake and was just a normal milk shake- it's so good!

M
Mariela Cisneros
Nice product 👌

Good product with great flavor. Good for going to the gym.

K
Kennedy
Great taste and effective for muscle recovery

This protein powder tastes really good, sweet but not overpowering, and mixes easily without clumps. It helps with muscle recovery after workouts, and I've noticed improved performance since using it. The Cookies and Cream flavor is a nice change from plain options. The large 2.27 kg tub lasts a long time, making it good value. Definitely recommend for anyone serious about fitness.

L
Leandro Fernandes
High quality

The whey protein is of high quality and has a very pleasant taste.

M
Mr Honest
Excellent!

Having tried several protein powders over the years, I can confidently say that Optimum Nutrition's Gold Standard 100% Whey stands out as a superior choice for muscle building and recovery. The first thing that struck me was the taste—smooth, rich, and without the artificial aftertaste that plagues many other brands. My personal favorite is the Double Rich Chocolate, which mixes effortlessly with water or milk, making it a delightful post-workout treat.

In terms of performance, this protein powder delivers exactly what it promises. With 24 grams of high-quality whey protein per serving, it provides the essential nutrients needed to fuel muscle growth and aid in recovery. I've noticed significant improvements in my muscle mass and a reduction in recovery time since incorporating it into my regimen. The addition of BCAAs and glutamine further enhances its effectiveness, ensuring that my muscles get the support they need after intense workouts.

Another aspect worth mentioning is its mixability. Whether I use a shaker bottle or simply stir it with a spoon, the powder dissolves completely, leaving no clumps or gritty texture. This is a game-changer for anyone who has struggled with poorly mixed protein drinks in the past.

Overall, Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder has become a staple in my fitness routine. Its excellent taste, high-quality ingredients, and noticeable results make it a product I highly recommend to anyone serious about their fitness goals.

M
Mr Paul Bertorelli
Great buy

Great product and tastes really good

L
Leandro Fernandes
High quality

The whey protein is of high quality and has a very pleasant taste.

N
N P Watson
Quality protein - used in my shake

I use this post workout as part of a protein shake and it works very well and is good value - my recipe is 1/2 cup ice, 1/2 cup full fat milk , 1 banana , 1 tablespoon of peanut butter, 1 tablespoon of golden syrup and 1 scoop of Gold Standard Whey - put it in a blender and mix and then drink - tastes great and helps my bulk.

U
Uk
Besttt

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